Sizing questions, stock checks and order tracking handled without a support hire.
Most of Ivar's inbox was the same three questions on repeat, "is this available in medium?", "kitne ka hai?", "order kahan hai?". Answering them ate the team's day, and the brand was about to hire a dedicated support person just to keep up with the DMs.
“Fourteen thousand messages a month, and I have stopped thinking about support hiring altogether.”