A drop-based apparel brand whose Instagram DMs tripled on launch days, answered in seconds, around the clock.
One Degree sells in drops, and every drop set the inbox on fire, sizing charts, stock checks, delivery times, COD confirmations, all at once, mostly at night. The team answered from personal phones between packing orders, and launch-day customers who waited simply bought elsewhere.
“Launch nights used to be chaos in the inbox. Now every DM gets answered while we pack orders.”